QuickStrategy – Table of Contents

Introduction – What Drives Rapid Change in Markets?
  • Why We Face Fierce Competition Today
  • Strategy is Positioning
  • How to Most Effectively Use This Book
Chapter 1 – Case Study #1 Albuquerque Turkey Burger
  • Defining the Product Market
  • Individual Competitor Analysis
  • Market Alternatives to Burgers
  • Externalities Affecting Future Market Growth
  • Market Saturation, Impact on Future Growth
  • Putting 37 Pages of Analysis on One Page
  • Summary Meeting on Market Information
  • Developing the Strategic Plan
  • Summary and Open Issues
Chapter 2 – Case Study #2 Georgia Wireless Constructors
  • Products and Services
  • Customers and Customer Needs
  • Shape of Market Battlefield
  • Acquisition Opportunities
  • Development of Strategic Plan
  • Summary and Open Issues
Chapter 3 – Case Study #3 Eclipse 500, Personal Jet
  • Aviation Market Background
  • Advantages of Eclipse 500 over Market Alternatives
  • Externalities Affecting Market
  • Market Saturation
  • Competitors
  • Eclipse 500 Market Battlefield
  • Developing the Eclipse 500 Strategic Plan
  • Summary and Open Issues
Chapter 4 – Strategic Planning – Defining the Market Battlefield
  • Visualizing the “Market Battlefield”
  • Anticipating Changes in Markets
  • Market Battlefield Summary Form
Chapter 5 – Strategic Planning – Developing the Strategic Plan
  • Steps in Selecting the Appropriate Strategy
  • Adjusting Strategies to Market Maturity
  • Developing Winning Strategies
  • The Strategic Plan Summary Form
Chapter 6 – Summary – Winning and Losing Strategies
  • Now You Know How to Use QuickStrategy
  • The Rest of the Story on the Cases
  • Conclusion

Appendix A – The Market Battlefield Summary Form and Instructions
Appendix B – The Strategic Plan Summary Form and Instructions
Appendix C – Glossary
Appendix D – Blank Forms and Notes

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